17-Apr-2014 08:38 AM

A sense of belonging rise up when we witness the outcome of empowering women; when we see how women challenge their circumstances to make a difference, aspire for change and empower others.

In an industry that more precisely expressed as artisanal handicraft, you find many creative Egyptian Women are taking the lead, but only lacking the opportunity to display their astonishing work. Millions of households in Egypt are sustainable on the handicraft businesses that are slowly dying due to many reasons among which are lack of designs, markets and proper models to make them sustainable and supportive ecosystems. Therefore AWTAD planned to support and build a sustainable ecosystem for the women of tomorrow in heritage handcrafts through the collective efforts of all partners and to spread all over Egypt.

The journey started on March 14, 2014 in the cradle of Egyptian civilizations, Nubia, Aswan governorate. With a day full of activities, and in the presence of 250 participants, the event started with welcoming speeches by AWTAD NGO, followed by a speech by Ghada Khalifa-Citizenship Lead at Microsoft and a speech by the governor consultant for education and Finally Ministry of Education undersecretary.

Following the welcoming speeches, 10 young pitchers pitched their ideas for project or initiatives to support their local communities and the Nubian culture. 

During the event, Nubian women performed a number of local custom and heritage crafts such as bedding and knitting while discussing the hardships and challenges faced in those areas.

In the next activity, Microsoft Egypt and AWTAD launched Aspire Khan. Aspire Khan is an online venture for Handicraft Women artisans to display their products. The online portal is provided by Women Think-Tank member; Microsoft and moderated by AWTAD NGO.

During this activity, participants received a training on the skills needed to E-marketing in support of the Aspire Khan venture. “Schools with computer labs will be opened for the online training for the producers.” Announced by an official from Ministry of Education.     

During the day, AWTAD organized an exhibition for various amazing Nubian products in order to identify and select the producers whose products will be featured and marketed through Aspire Khan platform. 

Handicrafts; is any of a wide variety of types of work where useful and decorative objects are made completely by hand or by using only simple tools. It is a traditional main sector of craft, and applies to a wide range of creative and design activities that are related to making things with one's hands and skill, including work with textiles, moldable and rigid materials, paper, plant fibers, etc.